About Danielle Lee Engelke, Founder
I run books for a living. I also run a business.
That is why the Valore Method works. Every framework I use, I use because it is already running mine.
Book The Diagnostic
The problem I kept seeing
I spent my 20s in finance chairs at other people's companies. Revenue up, owner exhausted, nobody could tell you the margin on the last quarter without pulling three spreadsheets.
What I built to fix it
Valore is the CFO chair for the med spa owner who is done guessing. Not a bookkeeper, they record the past. A CFO who tells you what to do next, every week, with your actual numbers on the table.
Why every method has a name
The Profit Leak Map, the 3 Numbers, the 20-Minute Money Meeting. Named things are teachable things. Teachable things are how owners get their calendars back.
Credentials
The background
- Master's Degree in Finance
- 7 retainer clients currently in the Valore CFO Chair. 0 churn.
- 9 of 10 owners who take the Profit Audit continue into the Chair
- Featured partner for Capital One and Chase on founder financial literacy content
- Chicago based. Working with med spa owners nationwide.
Boundaries
What I do not do
- I do not do taxes. Bring your CPA.
- I do not do investment advice. Bring your wealth manager.
- I do not do open ended discovery calls. The Diagnostic, 60 minutes, is the entry door.
Readiness note, this works best for owners already past the DIY bookkeeping stage.
Why Valore
Valore is Italian for value.
The whole business runs on one idea: your money should tell you the truth. And the truth should make you move.
Want the CFO chair filled? Start with The Diagnostic.
60 minutes. Real numbers. 9 of 10 clients continue after. If it is not a fit, you still leave with the map.